A website with good UX can also lead to higher conversion rates as good UX can help guide users through the conversion process and provide a more positive experience. When users have a positive experience on your website, they are more likely to take the desired action, whether it is making a purchase, filling out a form, or contacting your business. A website that is difficult to use or unappealing can cause users to abandon the site before they take any action, which likely leads to lost sales and missed opportunities.
Research studies have shown that websites with good UX have higher conversion rates than those with poor UX. According to a study by Forrester, “implementing a focus on customers’ experience increases their willingness to pay by 14.4%, reduces their reluctance to switch brands by 15.8%, and boosts their likelihood to recommend your product by 16.6%.” So a website with good UX can lead to higher conversion rates, increased revenue, and a better return on investment.