Once you know what you do, it’s time to think about why you do it.
Your mission statement is an action statement that defines your why. It can be as short as a single sentence, or as long as a paragraph, but it’s meant to be a short summary of your company’s purpose. You need to state the what, who and why of your company:
- What: The company offering
- Who: Who you’re selling to
- Why: The core values you do it for
Think about creating your mission statement this way:
[YOUR BUSINESS] helps [YOUR TARGET AUDIENCE] to [DO SOMETHING] for [YOUR COMPANY’S VALUES].
Your mission statement communicates why your business exists and why people should care about your brand. In time, it will become the foundation of your brand and all marketing pieces that flow out of it.