Project Overview

The Reesman Company partnered with Fathom Marketing Group to completely redesign its corporate website, creating a modern digital experience that better reflects the organization’s expertise, diverse service offerings, and long-standing reputation for excellence. With more than 50 years of experience spanning excavation, site development, landscaping, aggregate production, environmental services, and outdoor property management, the challenge was to organize a broad range of services into an intuitive website that serves multiple audiences while strengthening the company’s overall brand.

The new website was designed to educate prospective customers, simplify navigation across multiple business divisions, and create a scalable marketing platform that supports future growth. Through strategic content development, custom photography, cinematic video production, and responsive website development, the finished website tells The Reesman Company’s story while making it easier for visitors to quickly find the services most relevant to their needs.

The Challenge

The Reesman Company had evolved into a diversified organization offering services to residential homeowners, commercial property owners, developers, municipalities, contractors, and industrial clients. While its expertise had expanded significantly, the existing website no longer reflected the full scope of the company or provided an intuitive experience for visitors seeking different services.

The primary objective was to reorganize the website around the customer journey rather than the company structure. Whether a visitor was searching for commercial site development, residential landscape design, property management, or aggregate materials, the website needed to quickly guide them to relevant information while reinforcing the strength and experience of the Reesman brand.

Our Approach

Every successful website begins with understanding the business behind it.

Working closely with The Reesman Company leadership, Fathom Marketing Group conducted strategic planning sessions to better understand the company’s divisions, customer segments, competitive advantages, and long-term business goals. From those discussions, a new information architecture was developed that organized dozens of services into a logical, customer-focused navigation system.

The project included complete website copywriting, messaging development, search engine optimization (SEO), professional photography, aerial imagery, and on-site video production. Every page was written with both prospective customers and search engines in mind, ensuring technical services could be easily understood while improving organic search visibility.

Rather than relying on stock imagery, authentic photography and video were captured throughout active job sites, completed projects, equipment operations, and company personnel. This visual storytelling helps communicate the company’s capabilities while building trust and credibility with prospective clients.

The result is a responsive website that combines strategic messaging, engaging visuals, and intuitive navigation into a digital experience that supports both brand awareness and lead generation.

Results

The redesigned website provides The Reesman Company, reesmans.com, with a comprehensive digital platform that accurately represents the organization’s capabilities while improving the overall customer experience.

Visitors can now easily navigate between residential landscaping, commercial property management, excavation, site development, aggregate materials, and environmental services without confusion. Clear messaging, purposeful navigation, and authentic project photography work together to educate prospective customers while strengthening confidence in the Reesman brand.

Beyond serving as an informational website, the project established a long-term marketing foundation that supports search engine optimization, future content marketing, recruiting, social media, digital advertising, and ongoing business development initiatives.