Understanding the impact of construction on the environment can foster many misconceptions. Conveying the positive impact and improved environmental state to local communities after construction activities is crucial. The solution was to develop a series of materials including a case study showing the facts of the site improvements, a photo shoot to capture the thriving ecosystem, write blog articles educating audiences on related topics, and utilize their corporate website, press releases, and social media channels to communicate and relay these items.
Collateral, Content Development and Copy Writing, Graphic Design, Photography, Photo Shoot Planning, Preparation, and Management, Art Direction
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