Capturing the essence of a picturesque event venue with winding rivers and loads of rustic charm in order to build a new online experience for its patrons was the objective presented by 1841 Farms & Vineyard. This multi-location event venue in Southeastern Wisconsin has been home to countless wedding vows, as well as, corporate, private, and public events. By consolidating two websites, creating new user journeys focused on the customers’ event interest, and providing additional functionality all focused on customer education and improved experience, destination1841.com will be the online destination of patrons for years to come.