Statistics show that communities that promote and support strong arts programs will boost tourism, drive the economy, increase interest and funding for arts in education, and attract new residents. The St. Charles Arts Council hosts a variety of programs including theater, music, art exhibits, and outdoor community art projects. By creating awareness and garnishing support, the council can continue these efforts while strengthening the extended St. Charles, IL community. Through a combination of digital tactics along with a targeted direct mail marketing campaign, the arts community of St. Charles will continue to grow and thrive.